We are a strategic innovation and training agency that helps companies innovate—reliably, repeatedly and with reduced risk—by applying a human-centred approach to design
What we do
We work with organisations to understand the needs, contexts and constraints of the different people they’re designing for and with, so that they can develop successful new products, services and experiences. This human-centred approach ensures that companies are designing and delivering something truly valuable that people want to engage with and promote.
- Innovation workshops & roadmapping
- Trend forecasting & ethnographic research
- Concept generation & testing
- Bespoke workshops & programmes
- Public Human-Centred Design for Innovation workshops
- Two-hour TONICs
Events & Experiences
- Inspiring TONIC talks
- Immersive experiences
- Expert network interventions
Clients we’ve worked with recently include a luxury car manufacturer, a global fast-moving consumer goods manufacturer and a flavours and ingredients company.
Who we are
After 30+ years combined experience helping companies tackle innovation challenges across different sectors, countries and cultures, Maeve and Heather joined forces to create a new kind of innovation consulting and training agency, one that provides a refreshing change from business-as-usual.
Maeve has 10+ years' experience helping clients understand the factors shaping the future of their businesses. She's passionate about human-centred innovation, and helps companies define their long-term innovation vision to ensure that it aligns with their brand and the future needs of their customers. Since 2011 she’s also been teaching people and organisations how to innovate reliably, repeatedly and reduced risk by applying a human-centred approach to design. She's worked with clients across many sectors, including Carlsberg, Kimberly Clark, Microsoft, Levi's, Tupperware, Clarks, Unilever, LG, VW and Givaudan.
Heather has 20+ years' experience working with clients to create useful, usable and desirable products, services and experiences. She gets a kick out of connecting ideas from disparate fields, including the neuropsychology of creativity and business model canvases, to create intriguing mash-ups that challenge assumptions. She is also an experienced teacher and coach who enjoys the transformative power of experiential learning. She’s worked with clients across many sectors, including Jaguar Land Rover, Hitachi, Merrill Lynch, Virgin Atlantic, Nestle, UCB Pharma, Kenwood and Vodafone.
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