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Inspiring product designers to be even more creative
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Embedding inspiring customer insights into an innovation workshop designed to boost creativity.
Why?
To boost the creativity of the product design team of a global kitchen and household products manufacturer, we designed and facilitated an Innovation workshop
How?
We designed a 2-day creative workshop for a team of world-leading product designers. We analysed research from the marketing team, making the insights tangible and inspiring for the product designers. We then developed engaging stimuli and designed an agenda from our toolkit of idea-generation methods and tools.
What next?
Six of the winning ideas are being developed and will launch soon.
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