We identified the social, technological, environmental, economic and political (STEEP) factors influencing consumer behaviour, and interviewed British, French and American experts in mobility, safety, consumer behaviour, and economics. We also collaborated with the Transport Systems Catapult (TSC) to extract relevant insights from their UK traveller needs survey. Finally, we created the toolkit (Future Forces, Future Personas, Day-in-the-life Journeys) then ran workshops training clients how to use the toolkit to generate innovative products and services.